Client: EKN
Agency: Kolle Rebbe
Role: Senior Art Director
Team: Sascha Hanke, Christoph Schönbäck
Over the past few decades, the global footwear market has been filled with poorly constructed, synthetic shoes. The materials used in the manufacturing process are harmful to the environment, the workers and the consumers. In response to that EKN footwear was founded. The products are handmade by experienced craftsmen in Portugal with organic material sourced from the highest quality suppliers.
This commitment to sustainability should be the very first message consumers receive about ekn, when they open the box. Therefore we created a simple yet innovative packaging idea. Instead of attaching the laces to the shoes we used them to illustrate a polluting factory on the top of the box. In order to open the box, the laces have to be pulled – turning the factory into a universal symbol for nature: a tree. This way, we showed that ekn consumers can walk clean in a dirty world.
