I LOVE TO CREATE
I’m a Creative Director living and working wherever exciting briefs pop up. Over the last 10 years, I've been lucky enough to work in leading advertising agencies creating beautiful campaigns and brand experiences. The work I've done never drew a line between online, offline or any other channels and was made for wherever the idea or design worked best. I had the chance to work with many talented people at agencies such as kempertrautmann, Leagas Delaney, Serviceplan, TBWA\MediaArtsLab, Grabarz&Partner and Kolle Rebbe. On the way, I’ve also won some nice awards, but am a little bit prouder of some cycling medals that demanded quite some pain as well.
So if you need some help on a project send me a text or ring. If I don’t respond I’m probably outside enjoying gelato.
+49 (0) 1520 350 37 20
Agency: TBWA\Media Arts Lab
Role: Art Director in charge for OOH curation, allocation and rollout across EMEA+India
London Team: Zamir Antonio, Pauline Kerleroux, Marion Sorrel
All photos were handpicked and curated for each specific Location. Around train stations and airports travel related images appeared. Within art minded districts images were more colorful and graphic. For large OOH sites it was our approach to avoid showing images twice within Cities and even within countries. And on street level and tube stations we explored walkways and behavior to give every viewer a unique and diverse experience.
• The initiative has been directly mentioned by 24k opinion leaders, leading to 255M online impressions
• Featured photographers and fans created their own online community to share sightings (twitter.com/shotoniPhone6)
• Instagram engagement: #shotoniPhone6 increased by +11571%