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CLIENT
Nexen
AGENCY
Saint Elmo's
ROLE
Executive Creative Director
For Nexen, I developed a brand awareness campaign that broke from traditional tire advertising by utilizing modern illustrations instead of photography. This approach was designed to appeal to a younger demographic and create desirability, with a progressive style emphasizing innovation.
GRRRIP
For Nexen, we partnered with illustrator Kervin Brisseaux to create striking, adaptable images that formed the core of a brand awareness campaign. This illustration-driven approach, instead of photography, targeted a younger audience with a progressive style, ensuring seamless adaptation across diverse formats.
WHAT
Brand awareness Campaign for Nexen
ROLE
Concept and production of Campaign
Mural
The campaign's visuals, created in collaboration with illustrator Kervin Brisseaux, were so impactful that Nexen partner Caffeine & Machine commissioned a mural for their facade, demonstrating the campaign's strong resonance.
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