CLIENT
Aldi Gaming
AGENCY
Accenture Song
ROLE
Creative Director
ALDI's participation in Gamescom required a unique and engaging approach. I played a key role in developing the concept and overseeing the execution, designing the ALDI area to create a memorable experience and crafting dynamic content concepts that resonated with the gaming community.
GOODGAME
The ALDI Gaming booth at Gamescom was designed as a versatile hub for gamers, featuring multiple gaming rooms equipped with high-end technology, a professional streaming studio for content creation, and an outdoor area for interactive challenges. This multifaceted approach ensured a dynamic and engaging experience for all visitors.
WHAT
Aldi Gaming @Gamescom
ROLE
Creative direction and Concept
Content is King
Smash Pros - Streamer vs. Tiktoker' was a content format I developed for ALDI Gaming, designed to entertain and engage audiences. By pitting popular streamers against TikTok personalities in gaming challenges, this format created exciting and unpredictable content.
TikTok
Created content for ALDI Gaming that tapped into the nostalgia of classic arcade games such as Mario Kart and Pac-Man. By incorporating retro-inspired visuals and gameplay elements, this content resonated with both long-time gamers and a new generation of players.
