CLIENT
Apple
AGENCY
TBWA\Media Arts Lab
ROLE
Art Director
From 2014 to 2016, I worked as an Art Director for Apple at TBWA\Media Arts Lab in London. My job was to develop and adapt global ad campaigns for Apple.
Shot on iPhone
What makes the iPhone the world’s most popular camera? The proof is in the pictures and the users behind the lens.
We looked for stunning pictures from everyday people on photo-sharing platforms and selected 162 non-comissioned, user-created iPhone 6 shots from users around the globe.
The campaign ran on over 10700 sites worldwide, including 400+ large format billboards, in 71 cities across 25 countries.
An expression of gratitude to all the "Shot on iPhone 6" contributors
After the success of the Shot on iPhone 6campaign, Apple wanted to surprise and thank the photographers for their contribution and the buzz they created. So we created two books that were exclusively sent out to all contributors, showing all their photos around the world and how they were used to create the Worlds biggest Gallery in history.
• The initiative has been directly mentioned by 24k opinion leaders, leading to 255M online impressions
• Featured photographers and fans created their own online community to share sightings (twitter.com/shotoniPhone6)
• Instagram engagement: #shotoniPhone6 increased by +11571%
PRODUCT
iPhone 6
ROLE
Origination and in charge for EMEA+India OOH curation and rollout
Tons of stickers and Hudson Mohawke
A celebration of the countless ways people love the MacBook Air. Featuring music from artist/producer Hudson Mohawke.
PRODUCT
MacBook Air
ROLE
Concept and Storyline
Apple Watch Launch
13 TVCs
6 Markets
= 78 Masteredits
PRODUCT
Apple Watch
ROLE
European Art Director for localisation and production
PRODUCT
iPhone 5c
ROLE
Origination and adaptation for EU