CLIENT
Lufthansa
AGENCY
Kolle Rebbe
ROLE
Senior Art Director
From 2016 to 2018, I served as Senior Art Director at Kolle Rebbe in Hamburg, where I played a key role in the creative execution of Lufthansa's major rebranding initiative during that period.
Values-driven campaign
In 2018, the Lufthansa crane celebrates its 100th birthday. For the premium airline, it's the opportunity to not only set new trends in design but also in communication. Since the young target group is less and less defined by classic status symbols and privileges, Lufthansa wants to make a modern premium promise.
WHAT
Campaign for Lufthansa's repositioning and rebranding
ROLE
Part of the Origination and Execution
Travel
without boarding a Plane.
We developed an interactive mixed-reality experience called “OpenSeats”. This installation lets users take a seat in front of a giant screen, on which they can see themselves projected into destinations like Mumbai, Shanghai or Munich.
WHAT
Mixed Reality Experience
ROLE
Origination and Execution