CLIENT
Mercedes AMG
AGENCY
Staud Studios
ROLE
Creative Director
As Creative Director for Mercedes-AMG at Staud Studios in 2019, I provided strategic and creative leadership for key projects, including the GT3 launch, where I managed the production of all associated assets. I also directed the creation of the SUV Range commercial, ensuring a high level of creative execution.
TRACKDAY
The AMG GT3 launch required a series of compelling images that captured the car's essence. I directed the photoshoot at Sachsenring, a professional race track, to emphasize the GT3's performance capabilities. The shoot focused on creating dynamic, action-packed visuals for all launch assets.
WHAT
AMG GT3 Launch
ROLE
Concept and direction for Launchmaterial
STILLS IN MOTION
For the AMG GT3 launch, I developed a multi-faceted approach that seamlessly integrated still and moving images. The image concept for the brochures focused on capturing speed and agility in static photography. This was complemented by a captivating video featuring a stationary GT3, where advanced editing and sound design were employed to create a mesmerizing illusion of motion
WHAT
AMG SUV Range Commercial
ROLE
Art direction and Production
NOT AN SUV
The AMG SUV range presented a unique challenge: how to communicate their exceptional performance capabilities while staying true to their SUV identity. The campaign I contributed to addressed this by positioning these vehicles as 'closer to race cars.' I was involved in the art direction and production oversight for the commercial, ensuring the visuals and overall aesthetic effectively captured this dynamic spirit.
