CLIENT
Netflix
AGENCY
Kolle Rebbe
ROLE
Senior Art Director
Between 2016 and 2018, I held the position of Senior Art Director at Kolle Rebbe, Hamburg. My responsibilities included the strategic development and creative execution of integrated campaigns for Netflix within the German Market.
Back and forth and back and forth
Netflix is entering new territory with its thriller series "Dark." A mysterious family saga which is set in a small German town. Dark covers every thrilling aspect from child abduction to government conspiracy to time travel. As everything in Dark is linked through time we created a TVC that worked both ways. The words you’ll hear will make sense in a positive hopeful way, but backwards in a depressing negative way.
SERIES
Dark
ROLE
Concept and Execution of the Trailer
The perfect recipe for a happy marriage
A slightly different zombie show was about to launch on Netflix starring Drew Barrymore and Timothy Olyphant. Sheila played by Drew Barrymore accidentally becomes a zombie but different to known zombie stereotypes she keeps her mind and doesn't want to kill and eat humans, at first. Santa Clarita Diet is a romantic comedy with a zombie touch, showing Sheila in her quest to handle her desires in suburban Santa Clarita.
This led us to a rather ironic and less genre typical campaign as Santa Clarita Diet is all about the secret recipe for a happy marriage.
SERIES
Santa Clarita Diet
ROLE
Origination and Execution of Campaign
And what would fit better for Berlin as a typical german Curry sausage. With a meaty twist though.
PRODUCT
Narcos
ROLE
Concept and Execution of the Trailer
The Cartel is dead.
Long live the Cartel.
After a furious manhunt for Pablo Escobar in season 2, everyone knew Pablo was dead. Story told as many would think. But while the hunt for Pablo was on, slowly and quiet the Cali cartel was about to take over Pablo's legacy and became the biggest and most profitable drug cartel at the time.
For a special media placement on N24, a German news station, we created a teaser which used known and learned On-Screen design to achieve a disturbing moment within the ad break. A breaking news moment about Pablo's death as it would have happened just now.